Headline: What is this piece about? Who is it for? What will the reader get in exchange for reading through to the end? AND, why should they trust you (what's your credibility)?‍Introduction: (Repeat the information from the headline with slightly more detail.) What is this piece about? Who is it for? What will the reader get in exchange for... See more

When you slow down and really break a topic down, you start to realize there isn't enough clarity in saying, "I want to write about X." And the reason so many writers sit down to write, only to give up 5 minutes later, is because this is the first BIG realization they have to confront. They thought they knew what they wanted to write about, only to... See more