Writing
The difference between a good adverb and a bad one?
Bad adverbs are implied. Good adverbs twist meaning.
Clear writing gives poor thinking nowhere to hide.
Write only when you have something to say, do not inflate the void with plastic flowers
Do not tell the reader how to feel, make them feel it themselves
Set every word with both purpose and emotion
Avoid the word cheap
đźš« Cheaper
âś… More affordable
âś… Economical
âś… Cost-effective
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Sophie Tahran in “Designing with Words” at SmashingConf Freiburg
Ampersands bring a lot of attention to the least important word ("and"), so use sparingly
When I write, I get to observe the transition from this fluid mode of thinking to the rigid. As I type, I’m often in a fluid mode—writing at the speed of thought. I feel confident about what I’m saying. But as soon as I stop, the thoughts solidify, rigid on the page, and, as I read what I’ve written, I see cracks spreading through my ideas. What se
... See moreHenrik Karlsson • How to Think in Writing
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See more“I don’t like to write, but I take great pleasure in having written—in having finally made an arrangement that has a certain inevitability, like the solution to a mathematical problem. Perhaps in no other line of work is delayed gratification so delayed.”
Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
William Zinsser in Writing To Learn
