Writing / Storytelling ✍️
As she lost consciousness of outer things ... her mind kept throwing up from its depths, scenes, and names, and sayings, and memories and ideas, like a fountain spurting.
— Virginia Woolf, To the Lighthouse
Farnam Street • Focused and Diffuse: Two Modes of Thinking
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
―
Maya Angelou
―
Maya Angelou
A quote by Maya Angelou

Made to Stick SUCCESs Model by The Heath Brothers
Simple (KISS)
Rhyme
Hook
Unexpected
Humour / Fun
Postdictable
Concrete
Interactive
Draw visuals
Sensory language: sounds & metaphors
Contrast
CTA
Credible
Emotional
Feelings
Controversy
Stories
Heroes & Villains
Who is this for?