Writing / Storytelling ✍️
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
―
Maya Angelou
―
Maya Angelou
A quote by Maya Angelou
Made to Stick SUCCESs Model by The Heath Brothers
Simple (KISS)
Rhyme
Hook
Unexpected
Humour / Fun
Postdictable
Concrete
Interactive
Draw visuals
Sensory language: sounds & metaphors
Contrast
CTA
Credible
Emotional
Feelings
Controversy
Stories
Heroes & Villains
Who is this for?
The Hero’s Journey
The Day You Became A Better Writer
I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class.
Business writing is about clarity and persuasion. The main technique is keeping things simple. Simp... See more
I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class.
Business writing is about clarity and persuasion. The main technique is keeping things simple. Simp... See more
Email Scott • The Day You Became a Better Writer
The river's algorithm is simple. At each step, flow down.
For the essayist this translates to: flow interesting.
Of all the places to go next, choose the most interesting.
One can't have quite as little foresight as a river. I always
know generally what I want to write about.
But not the
specific conclusions I want to reach; from paragraph to
paragraph I... See more
For the essayist this translates to: flow interesting.
Of all the places to go next, choose the most interesting.
One can't have quite as little foresight as a river. I always
know generally what I want to write about.
But not the
specific conclusions I want to reach; from paragraph to
paragraph I... See more
