Writing

The writer is not, then, an all-powerful architect of our reading experience. The writer guides the way we imagine but does not determine it. A film begins with a writer producing a screenplay. But it is the director who brings the screenplay to life, filling in most of the details. So it is with any story. A writer lays down words, but they are in

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Like Tom Sawyer whitewashing the fence, authors trick readers into doing most of the imaginative work. Reading is often seen as a passive act: we lie back and let writers pipe joy into our brains. But this is wrong. When we experience a story, our minds are churning, working hard.

“We live in a world shaped by stories. Stories are the threads of our lives and the fabric of human cultures. A story can unite or divide people(s), obscure issues, or spotlight new perspectives. A story can inform or deceive, enlighten or entertain, or even do all of the above. Those who do not have power over the story that dominates their lives,... See more

Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.

If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.

I call their approach the Creativity Fauce

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