Writing
The key is understanding that each part serves a purpose:
- The opening breaks their mental pattern
- The body makes them see themselves in your words
- The payoff gives them something they'll remember (and save)
Justin Welsh • Reverse engineering attention in 2025. | Justin Welsh
Something isn't clickbait if you deliver.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.
Reverse engineering attention in 2025. | Justin Welsh
“The best moments in reading are when you come across something—a thought, a feeling, a way of looking at things—that you’d thought special, particular to you. And here it is, set down by someone else, a person you’ve never met, maybe even someone long dead. And it’s as if a hand has come out and taken yours.”
Ruby LaRocca • A Constitution for Teenage Happiness
“The best way to think is to write.”
Brain Food: Happy Accidents
"Finding your way in life is like unlocking the combination of a safe. You have to go forwards and backwards. Life is not a direct march from A to B. The twists and turns are progress, not regression. What feels like a setback in the moment is later revealed to have been part of the path all along. Each move was necessary to get to your end goal."
3-2-1: How to find your way in life, the power of quiet weeks, and the problem with smart people
"When one worldview dominates your thinking, you'll try to explain every problem you face through that worldview. Read widely and realize there are many answers."
3-2-1: The key to great relationships, the will to achieve, and beauty as a guiding principle
Your health is the foundation upon which your success builds.
Millionaires understand that without optimal health, their achievements are meaningless.
They:
(and YES - they invested in their health before they got successful, not after)
Invest in your health, and your success will follow. It'... See more
Millionaires understand that without optimal health, their achievements are meaningless.
They:
- Exercise daily no matter what
- Make sleep a priority
- Eat healthy
(and YES - they invested in their health before they got successful, not after)
Invest in your health, and your success will follow. It'... See more
the millionaire’s biggest regret
Matt Gray, Founder OS
The biggest regret millionaires hold?
Sacrificing their non-negotiables for success.
Humans are 6x more loss-averse than reward-driven.
Don't only think about your goals.
Also, create "anti-goals" for what you don't want.
Sacrificing their non-negotiables for success.
Humans are 6x more loss-averse than reward-driven.
Don't only think about your goals.
Also, create "anti-goals" for what you don't want.
the millionaire’s biggest regret
Matt Gray, Founder OS