Writing
Writing is the process by which you realize that you do not understand what you are talking about.
Attention Required! | Cloudflare
The best storyteller in the world, Matthew Dicks, on the principle of but and therefore:
“A clear majority of human beings tend to connect their sentences, paragraphs, and scenes together with the word and.
This is a mistake. The ideal connective tissue in any story are the words but and therefore, along with all their glorious synonyms. These buts ... See more
“A clear majority of human beings tend to connect their sentences, paragraphs, and scenes together with the word and.
This is a mistake. The ideal connective tissue in any story are the words but and therefore, along with all their glorious synonyms. These buts ... See more
Shane Parrish • Attention Required! | Cloudflare
The key is understanding that each part serves a purpose:
- The opening breaks their mental pattern
- The body makes them see themselves in your words
- The payoff gives them something they'll remember (and save)
Justin Welsh • Reverse engineering attention in 2025. | Justin Welsh
Something isn't clickbait if you deliver.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.
Reverse engineering attention in 2025. | Justin Welsh
“The best moments in reading are when you come across something—a thought, a feeling, a way of looking at things—that you’d thought special, particular to you. And here it is, set down by someone else, a person you’ve never met, maybe even someone long dead. And it’s as if a hand has come out and taken yours.”
Ruby LaRocca • A Constitution for Teenage Happiness
“The best way to think is to write.”
Brain Food: Happy Accidents
"Finding your way in life is like unlocking the combination of a safe. You have to go forwards and backwards. Life is not a direct march from A to B. The twists and turns are progress, not regression. What feels like a setback in the moment is later revealed to have been part of the path all along. Each move was necessary to get to your end goal."
3-2-1: How to find your way in life, the power of quiet weeks, and the problem with smart people
"When one worldview dominates your thinking, you'll try to explain every problem you face through that worldview. Read widely and realize there are many answers."