
Reverse engineering attention in 2025. | Justin Welsh

The key is understanding that each part serves a purpose:
- The opening breaks their mental pattern
- The body makes them see themselves in your words
- The payoff gives them something they'll remember (and save)
Justin Welsh • Reverse engineering attention in 2025. | Justin Welsh
Something isn't clickbait if you deliver.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.
And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.