Writing

Something isn't clickbait if you deliver.

And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.

Reverse engineering attention in 2025. | Justin Welsh

By having zero expectations, I beat procrastination. Thinking about starting work creates resistance. What you’re really doing is preparing yourself to meet a standard, not start work. When your quality standards for your work are too high, you take longer to start work.

I Procrastinate for 3 Hours Before Starting Work. Here’s How I Solved the Problem.

The best storyteller in the world, Matthew Dicks, on the principle of but and therefore:

“A clear majority of human beings tend to connect their sentences, paragraphs, and scenes together with the word and.

This is a mistake. The ideal connective tissue in any story are the words but and therefore, along with all their glorious synonyms. These buts... See more

Shane Parrish • Attention Required! | Cloudflare

The biggest regret millionaires hold?

Sacrificing their non-negotiables for success.

Humans are 6x more loss-averse than reward-driven.

Don't only think about your goals.

Also, create "anti-goals" for what you don't want.

the millionaire’s biggest regret

Matt Gray, Founder OS

“I wasn’t scared of missing, looking bad, or being embarrassed. That’s because I always kept the end result, the long game, in my mind. I always focused on the fact that I had to try something to get it, and once I got it, I’d have another tool in my arsenal. If the price was a lot of work and a few missed shots, I was OK with that.

I never felt... See more

Brain Food: Letting Go

Make the default timeframe of any goal 5 years.

Then ask yourself: “Now, do I still really want this goal?” If yes, then proceed.

10 Laws of the Good Life and How You Can Apply Them to Live a Limitless Life

The key is understanding that each part serves a purpose:

The opening breaks their mental pattern

The body makes them see themselves in your words

The payoff gives them something they'll remember (and save)

Justin Welsh • Reverse engineering attention in 2025. | Justin Welsh

“Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it’s good, you’ll find out. If it’s not, throw it out of the window.”

— William Faulkner

4 Simple Ways To Increase Your Capacity As A Writer

Writing is the process by which you realize that you do not understand what you are talking about.