Writing

Writing is the process by which you realize that you do not understand what you are talking about.

“Trust your obsessions. This is one I learned more or less accidentally. People sometimes ask whether the research or the idea for the story comes first for me. And I tell them, normally the first thing that turns up is the obsession: for example, all of a sudden I notice that I’m reading nothing but English 17th century metaphysical verse. And I... See more

“I wasn’t scared of missing, looking bad, or being embarrassed. That’s because I always kept the end result, the long game, in my mind. I always focused on the fact that I had to try something to get it, and once I got it, I’d have another tool in my arsenal. If the price was a lot of work and a few missed shots, I was OK with that.

I never felt... See more

The key is understanding that each part serves a purpose:

• The opening breaks their mental pattern


• The body makes them see themselves in your words


• The payoff gives them something they'll remember (and save)

Something isn't clickbait if you deliver.

And it's especially not clickbait if you take your audience on a journey where they discover something extremely useful.

“ Write about where you’ve been and where you’re going. Become a niche of one .”

By contrast, “deep freewriting” describes a practice in which you set a timer, then commit to writing without stopping or deleting until it goes off, while staying mentally present with the process. Importantly, that needn’t mean writing fast, and could even mean writing very slowly – just as it’s possible to run very slowly yet still be running,... See more

No more waiting to be asked, no more apprenticeships, no more asking for approval. Those who recognise your truth and are ready will find you - they will sense the new template . We have the technology to seed our ideas to millions of people.

By having zero expectations, I beat procrastination. Thinking about starting work creates resistance. What you’re really doing is preparing yourself to meet a standard, not start work. When your quality standards for your work are too high, you take longer to start work.