Writing

In college I learned an exercise that drastically improved my writing skills. Writers call the practice E-prime.
To write in e-prime, simply omit any version of the word “to be” from your prose. Drop is, am, are, were, or was, and also their cousins — the isn’ts, the will-bes, the would-have-been, could-have-been, should-have-beens — scrap them all.
Simple, right?
Not really. Writing in e-prime hurts like a donkey kick to the frontal cortex. But it works; you find yourself thinking constantly about how to replace passive be-type language with more active, verby sentences that haul major freight. Active prose front-loads your writing and gives it a satisfying “oomph.”
Your characters come into greater focus when you describe them using their actions. If I say John was wicked that could mean any old thing. If I say John shot the deer twice, once to kill it, and once because it made him smile, you feel John’s wickedness down in your stomach, and worry.
# blockbuster content
Michael Simmons original blockbuster content idea was about him spending 10s of hours on every article. What if i did the same. Walking, listening to audiobooks, taking notes. Then connect them in sublime or obsidian canvas. Then have ai write.
# thought leadership
What if every article was a mini enterprise?
It has
A dream
An anti vision
Vision
Purpose
Mission
A system for “fulfillment”
A system for distribution (“client acquisition “)
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