Worldbuilding

Whether it is through a VR headset, the manipulation of projectors, or clever set design, immersion fulfills our desire for escapism, instantly transporting us to far-flung, exotic worlds conveniently differentiated by genre: aliens, dinosaurs, cowboys, zombies, steampunk. Excitement and wonder in a familiar imaginary, this mode of immersive

The difference between a story and a scenario is the narrative arc. Stories are built around a main character the reader will sympathise with. Fictional stories have a kind of creative freedom that scenario’s do not have. This freedom allows creators ánd readers to explore the impact of technologies and developments on the daily lives of people

The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.