Worldbuilding
Sarah Drinkwater and
Worldbuilding
instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.
build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more
build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more
ANTISTATIC: Untitled presentation
docs.google.com
One of my favourite living documents on the internet - a living slide deck I check every few months that never ceases to be full of surprising and weird connections
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
The ultimate, hidden truth of the world is that it is something that we make, and could just as easily make differently.
-David Graeber
Yatú: Head of Fiction is Norm. Head of Reality is me.
(USB club job titles the co-founders gave themselves)
