Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
We take the profound power of conjuring new expressions, interpretations, and constructed worlds for granted.

To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.

Disney corporate strategy, 1957

