Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
Worldbuilding, for me, was a form of expansive hope—a necessary imagination for being alive.
“I’m not interested in myself per se. I’m interested in myself as theme carrier, as host.”
― David Shields, Reality Hunger

To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.
