Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and

Metalabel is a good example of a company building a “world”
Sci-fi prototyping allows us to creatively explore and iterate how technology and social developments can shape and be shaped by the people who use it and explore its implications on the everyday lives of people.
Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.



Disney corporate strategy, 1957