Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
I have found that creating fictional worlds is a way of using your imagination for hope of what could be, even in the real-world.
Worldbuilding, for me, was a form of expansive hope—a necessary imagination for being alive.
We take the profound power of conjuring new expressions, interpretations, and constructed worlds for granted.

To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.