Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and


Whether it is through a VR headset, the manipulation of projectors, or clever set design, immersion fulfills our desire for escapism, instantly transporting us to far-flung, exotic worlds conveniently differentiated by genre: aliens, dinosaurs, cowboys, zombies, steampunk. Excitement and wonder in a familiar imaginary, this mode of immersive
... See morethoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.