Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and


thoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.
