Worldbuilding

I have found that creating fictional worlds is a way of using your imagination for hope of what could be, even in the real-world.

We take the profound power of conjuring new expressions, interpretations, and constructed worlds for granted.

Paradoxically, the most reliable method to envision and plan for futures, isn’t just studying and extrapolating scientific facts, historical developments, psychology and demography, but by building stories beyond our wildest imagination.

Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.