Worldbuilding

We take the profound power of conjuring new expressions, interpretations, and constructed worlds for granted.

I have found that creating fictional worlds is a way of using your imagination for hope of what could be, even in the real-world.

To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.