Worldbuilding

To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.

Paradoxically, the most reliable method to envision and plan for futures, isn’t just studying and extrapolating scientific facts, historical developments, psychology and demography, but by building stories beyond our wildest imagination.