Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and

What we need are visions of the future of technology that are values-driven, but we don’t need just design fictions. We need business model fictions, engineering feasibility study fictions, interop protocol specification fictions, investment return fictions.
“If you want a new world, start making it right now, in whatever you are doing.”
-Brian Eno.
If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.
The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.
