Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
projects like Invisible Seattle and Loot prove that inventive and imaginative results can emerge from collaboration, producing works that defy easy categorization and commercialization.


To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.