Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
Metalabel is a good example of a company building a “world”
The difference between a story and a scenario is the narrative arc. Stories are built around a main character the reader will sympathise with. Fictional stories have a kind of creative freedom that scenario’s do not have. This freedom allows creators ánd readers to explore the impact of technologies and developments on the daily lives of people
... See moreDisney corporate strategy, 1957
The scariest thing about technology? The humans making it. Technology isn’t inherently bad, but it’s too often in the wrong hands. If it truly speaks to and supports your audience, then don’t feel shy to utilise technologies to build your brand world and connect with your audience in more mutual ways. This is about world (not just bot) building.


