Worldbuilding
build a world, not an audience — kening zhu
keningzhu.com
the objects we love most develop their own mythology
things hold memories!!
Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”
Christopher Morency • What Even Is a Brand Universe?
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
André Chaperonandrechaperon.com
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