Worldbuilding
the objects we love most develop their own mythology
things hold memories!!
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
André Chaperonandrechaperon.com
Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”
Christopher Morency • What Even Is a Brand Universe?
build a world, not an audience — kening zhu
keningzhu.com