Work Insights

PEOPLE BRANDS AND THINGS @peoplebrandsandthings

But every now and then an upper-case, disruptive jump occurs, creating a whole new genre, a new territory, or a new way to improve. Instead of incrementally climbing up the gradient, this change is creating a whole new hill to climb. This process is known as hill-making rather than hill climbing.

Hill-making is much harder to do, but far more... See more

Kevin Kelly • Hill-Making vs Hill-Climbing

the goal is not to separate the strands, it's to document the tangle.

(Ann Friedman)

“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”

The story behind the story- Confessions of an economic hit man- spreading awareness.

fresh-eggs-flying-lessons

Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

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