Work, craft, building

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.

Trying to entice lurkers to participate more also completely misses the point: just because anybody can publish doesn't mean they should ; and more subtly, it doesn't mean they should want to. Before social media, it was a completely natural idea that someone could spend their entire life reading books without ever once entertaining the idea that t... See more

Clarity matters: Being specific and consistent and clear in what you do and what you stand for is challenging work, but worth it. It requires less compromise and a willingness to walk away from all the soft edges that the committee might be insisting on.

We know what the Bat Signal means. We know who’s going to show up, what he’s going to be wearin... See more

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

The hype cycle is now in full swing. Gensler is a lame duck sitting SEC Chair and it’s clear he won’t be back when his term ends in 2026. While the CFTC hasn’t officially been deemed the regulator of choice for crypto, it’s evident that’s now just a formality; the United States averts what was previously viewed as an existential threat.

All of the ... See more

What I worry about and what I am anxious about keeps me in an insulated, busy state of mind that stops me feeling the true depth and vulnerability of how much I care, how much I want to make a difference and how much I feel powerless to do it .

Multi-tier contributions. With STPv2, funds can flow from any tier into a single Subscriber Rewards pool. You can then choose whether to share rewards with members of every tier or just the top tier of subscribers as a special perk.

Adjustable reward curves. Maybe you want day one subscribers to get 90% of the rewards. Maybe you want all of your sub... See more

Fred Wilson pointed out that being onchain opens up the opportunity to build an AmEx-like loyalty program where all the loyalty points are onchain.

“$FLY is like a stablecoin. It’s not something like Bitcoin where you buy it and hope it goes to $100k,” he said. “But the idea of taking loyalty points onchain is a big deal.”

Specifically, it will all... See more