Work
A question worth asking:
When there is so much on the web, it is easy to fall prey to the impression that this has been done before when you come up with an idea. When this happens, ask: ‘What is my take on this?’
When there is so much on the web, it is easy to fall prey to the impression that this has been done before when you come up with an idea. When this happens, ask: ‘What is my take on this?’
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big -

business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
In a world of shallow takes and fleeting focus, deep conviction rooted in insight is a rare competitive edge.