Work
the most visionary and effective leaders I've worked with have two seemingly disparate skill sets
1/tastefully guiding strategy and pointing attention towards the right things ta the 30k foot level
2/meticulously getting in the weeds to edit/perfect at the 1 inch level
Brie Wolfsonx.combusiness becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
Alex Morris • SCRAPSCRAPS v 164
a great prototype is worth 100 meetings.