Work

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”

-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts