Work
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or
Alex Morris • SCRAPSCRAPS v 164
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
In a world of shallow takes and fleeting focus, deep conviction rooted in insight is a rare competitive edge.
Graphic design, the discipline of aesthetic production, is facing a crisis as it reconciles with catastrophic effects of network technology on its profitability. Even prolific designers who produce work with a characteristic original aesthetic are quickly copied. As their work is pillaged and reproduced downstream (leftstream), it becomes... See more
Toby Shorin • Report: The Diminishing Marginal Value of Aesthetics
The most important features for a product are usually the ones that were built first. Once you get past a certain level of functionality, a lot of the new functionality on the roadmap often targets just a subset of users (e.g. power users) or supports use cases that are adjacent to the core use cases. So it’s a safer bet that you’ll drive more... See more
Lenny Rachitsky • How to accelerate growth by focusing on the features you already have
“Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.”
— Howard Aiken
Jack Dorsey on identifying the right details:
“Make every detail perfect and limit the number of details to perfect.”
“Make every detail perfect and limit the number of details to perfect.”
