words are true witchcraft and wizardry

I feel such intense gratitude when I read a book by someone who, for a brief moment, makes me feel less alone in the world and makes these complicated things in my brain feel a little easier to understand.

Though many customers start a conversation asking for deliverables, it’s really because they don’t know what to ask for. No one was born a client, and most don’t even know what questions to ask.

We need to stop treating people as brains on a stick and pay more attention to what motivates people: What does this person care about, and how driven are they to get good at it? We shouldn’t just be looking for skillful teenage test-takers; we want people with enough intrinsic desire to learn and grow all the days of their life.

You should be continuously running from the pack of ravenous dogs while dropping a trail of fresh meat behind you.

He has never been tempted to buy a television, but was persuaded to watch The Big Bang Theory last year, and said he wasn't impressed.