corporate jargon equals verbal play doh

"Portmanteau words are now a staple of the magazine competition, and amid the waste of failed invention, every so often one meets a need: smog, stagflation, chocoholic. I don't know how we ever did without 'metrosexual', coined by my friend Mark Simpson."

It might be surprising to you that an organization known for cutting edge technology cares so much about something as soft and abstract as language and how it makes people feel — and that’s exactly why we’re sharing these tips. Everyone has the potential to be brave, audacious, and radically creative, but we often put ceilings on ourselves with

... See more

And yet it should be possible to gaze into this alphabet soup and divine patterns. Our attraction to certain words surely reflects an inner yearning. Computer metaphors appeal to us because they imply futurism and hyperefficiency, while the language of self-empowerment hides a deeper anxiety about our relationship to work — a sense that what we’re

... See more

This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more

Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus—a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity. Portmanteaus are not new; Lewis Carroll popularized the use of the term in his book Through the Looking

... See more

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

Jargon hides our lack of understanding. When forced to write out an idea from start to finish in simple language, you discover where you struggle … where it doesn’t quite make sense … where you get frustrated … where you don’t really understand as well as you thought. Only by identifying gaps in your knowledge can you fill them. 

And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The

... See more