corporate jargon equals verbal play doh
by alexi gunner · updated 3mo ago
corporate jargon equals verbal play doh
by alexi gunner · updated 3mo ago
My generic career advice for young people is that if at all possible, you should aim to work on something that no one has a word for. Spend your energies where we don’t have a name for what you are doing, where it takes a while to explain to your mother what it is you do. When you are ahead of language, that means you are in a spot where it is mor
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And yet it should be possible to gaze into this alphabet soup and divine patterns. Our attraction to certain words surely reflects an inner yearning. Computer metaphors appeal to us because they imply futurism and hyperefficiency, while the language of self-empowerment hides a deeper anxiety about our relationship to work — a sense that what we’re
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Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus—a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity. Portmanteaus are not new; Lewis Carroll popularized the use of the term in his book Through the Looking G
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At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords that
... See morealexi gunner added 4mo ago
alexi gunner added 4mo ago
At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords that
... See morealexi gunner added 3mo ago
alexi gunner added 4mo ago
alexi gunner added 4mo ago
And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The meanin
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