The monkey, the tiger beetle and the language of innovation

A few years ago, I saw a pattern across a team of writers I worked with: they were spending a lot of time and energy on really good first drafts of their work. In my mind, a v1 is a rough mockup to play with possible directions and prompt debate — the linguistic equivalent of popsicle sticks, cardboard, and duct tape. But I could sense them worryin

It might be surprising to you that an organization known for cutting edge technology cares so much about something as soft and abstract as language and how it makes people feel — and that’s exactly why we’re sharing these tips. Everyone has the potential to be brave, audacious, and radically creative, but we often put ceilings on ourselves with min

Chosen carefully, words don’t just describe innovation; they enable it.