How to promote acceptance around AI products

Technology is an adjustment; AI will take some getting used to. There’s a reason self-driving cars still have steering wheels: removing the steering wheel would probably make us freak out. Too much change, too fast. The best companies will be savvy in how they embed human decision-making into workflows, rather than removing the need for human input... See more

Marketing tactics that boast about AI’s ability to render meaningful activities — like, say, painting, or writing a letter with your daughter — worth little more than a single button-click come across as deeply tone-deaf to a population who is already anxious about the future of the technology. According to a 2023 Pew survey, 52 percent of American... See more

instead end up showing how AI will be used for the things that most of us don’t want it to interfere with: our job prospects, our privacy, and experiences and skills that feel uniquely human.