How to promote acceptance around AI products

instead end up showing how AI will be used for the things that most of us don’t want it to interfere with: our job prospects, our privacy, and experiences and skills that feel uniquely human.

Marketing tactics that boast about AI’s ability to render meaningful activities — like, say, painting, or writing a letter with your daughter — worth little more than a single button-click come across as deeply tone-deaf to a population who is already anxious about the future of the technology. According to a 2023 Pew survey, 52 percent of American... See more

Technology is an adjustment; AI will take some getting used to. There’s a reason self-driving cars still have steering wheels: removing the steering wheel would probably make us freak out. Too much change, too fast. The best companies will be savvy in how they embed human decision-making into workflows, rather than removing the need for human input... See more