what's ambition?

“I don’t really pursue a destination,” he said. “I pursue a direction.”

the answer wasn’t to coast or climb higher. It was to begin again

Don’t undertake a project unless it is manifestly important and nearly impossible

At this level, good writing is assumed; the goal is to help them acquire the technical means to become defiantly and joyfully themselves.

So I spent the next 10 years chasing what seemed most fun.

nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.