Wake up

"Does this choice make me more me?"

"Does this choice feel like fear or love?"

"What would the me I want to be (genuinely, organically, from a deep soul place) do?"

“At a certain point, we’re gonna have to build up some machinery, inside our guts, to help us deal with this. Because the technology is just gonna get better and better and better and better. And it’s gonna get easier and easier and more and more convenient, and more and more pleasurable, to be alone with images on a screen, given to us by by... See more

Taste is not the same as correctness, though. To do something correctly is not necessarily to do it tastefully. For most things, correctness is good enough, so we skate by on that as the default. And there are many correct paths to take. You’ll be able to cook a yummy meal, enjoy the movie, build a useable product, don a shirt that fits. But taste... See more

Likability is evaluated before confidence.

Your brand is a collection of all the ideas you care about, in your own words, under one account on the internet.

When you have a clear vision, it’s rare, so stick to what you know in your gut is correct.