Vibes

My house plants became healthier and died less often once I stopped tracking their watering, stopped trying to use moisture meters or other tools, and learned to pick up on their vibes instead. Many such cases.

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us._... See more