So yes, if your heart stops and you need CPR, you would really like it to be performed by someone who remembers the steps. But they don’t have to nail it—imperfect CPR is better than none at all. What you really want is not someone who can ace a bunch of multiple-choice questions about CPR, but someone who has the desire to save your life, the... See more
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more