trend research methodologies
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
Peter Spear • Jasmine Bina on Prediction & Brand
I gave a keynote address at TikTok a couple months ago about how to predict the future, and one of the things I talked about was how weird signals usually give us a glimpse into the future we can’t see yet. Every major cultural shift that changed our lives once started as a small anomaly in the system.
Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025
We spend most of our waking hours not worrying about our own opinions, but our friends, family and colleague’s opinions. How might they react to this, what will they feel, what could convince them, and naturally we become experts at this quite quickly in life, yet no one taps into this. That we all have a lifetime experience of predicting the behav
... See moreaufi.com • A New Way to Survey
You can’t just collect information. To feel creatively and intellectually alive, you need to build a relationship with your gut.
The barrier is not information.
It’s intention, self-regulation, and courage.
readwise.io • Presentation
Further&Further on LinkedIn: If your research doesnt make you uncomfortable, its wrong.
Further&Furtherlinkedin.com
Brands can't create culture. People do, collectively. It's presumptuous to think that marketers have that much power. Even the idea of ‘moving at the speed of culture’ is dated and assumes that brands are omnipotent.
That said, those who understand the various dynamics informing culture are more likely to have noticeable influence on culture—and cr... See more
That said, those who understand the various dynamics informing culture are more likely to have noticeable influence on culture—and cr... See more