trend research methodologies
In their simplest sense, trends are the direction (or vector) along which particular forces (or agents of change) travel.
Martin Raymond
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
Peter Spear • Jasmine Bina on Prediction & Brand
I gave a keynote address at TikTok a couple months ago about how to predict the future, and one of the things I talked about was how weird signals usually give us a glimpse into the future we can’t see yet. Every major cultural shift that changed our lives once started as a small anomaly in the system.
Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025
We spend most of our waking hours not worrying about our own opinions, but our friends, family and colleague’s opinions. How might they react to this, what will they feel, what could convince them, and naturally we become experts at this quite quickly in life, yet no one taps into this. That we all have a lifetime experience of predicting the behav
... See more