trend research methodologies
I gave a keynote address at TikTok a couple months ago about how to predict the future, and one of the things I talked about was how weird signals usually give us a glimpse into the future we can’t see yet. Every major cultural shift that changed our lives once started as a small anomaly in the system.
Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025
We spend most of our waking hours not worrying about our own opinions, but our friends, family and colleague’s opinions. How might they react to this, what will they feel, what could convince them, and naturally we become experts at this quite quickly in life, yet no one taps into this. That we all have a lifetime experience of predicting the behav
... See moreaufi.com • A New Way to Survey
You can’t just collect information. To feel creatively and intellectually alive, you need to build a relationship with your gut.
The barrier is not information.
It’s intention, self-regulation, and courage.
readwise.io • Presentation
Further&Further on LinkedIn: If your research doesnt make you uncomfortable, its wrong.
Further&Furtherlinkedin.comThat said, those who understand the various dynamics informing culture are more likely to have noticeable influence on culture—and cr... See more
- Outside = What is an outsider’s POV or experience?
- Other Side = What is the inverse or contradictory tension?
- Dark Side = What is the malicious or distressing angle?
- Back Side = What is the devious or stigmatized twist?
- Quiet Side = What is not being talked about?
- Long Side = What are the long-term implications or effects?
- Inside = What is the internal o
Matt Klein • The META Trending Trends: 2024
Matt Klein’s ‘overlooked’ framework
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
Matt Klein • The META Trending Trends: 2024
scenarioDNA culture mapping framework
Trends are our patterns. Our Explanations. Our order and organization amidst chaos.
WARC • Lost in Chaos: Trends as a Cultural Compass
We’re each theorists with red string. Navigators looking to the stars, spinning narratives via spotted constellations – desperate to make sense of our increasingly complex and unpredictable world.