Good work advice
Business advice, tools, and websites to help me work smarter
Good work advice
Business advice, tools, and websites to help me work smarter

stock images that look fairly decent
Could be useful for better estimating project duration and fees in the future
You’re paying for our creativity, for our ability to create order from chaos, to communicate your message, not for the time we need to solve your specific problem. The time it takes is our burden, not yours (so long as we meet deadlines). Is a brilliant logo worth less because we had the idea during our initial meeting? Is it worth more because we
... See moreThe work becomes alive. What does that mean?
« You won’t lose your job to AI, you’ll lose your job to someone using AI. »
This is another recurring idea in the public discourse. I don’t like it. I think it instills fear by stressing the idea of scarcity (jobs will be lost) and asking people to compete for the now scarce resource (learn AI or suffer).
I prefer a more benevolent stance, even
... See moreI’ve always hated that stock phrase as well. This is a brilliant reframe
When consumers don’t know the true value of the products they’re looking for, they rely on corporate iconography to guide them. But when they can figure out the absolute value of a product on their own, they ignore advertisements and brands.
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
So is web design and copywriting. Maybe I can stop trying it to “come across as authentic”