Good work advice
Business advice, tools, and websites to help me work smarter
Good work advice
Business advice, tools, and websites to help me work smarter
How
Great way to encourage more meaningful interaction with your newsletter audience without going straight to launching a paid tier.
hard to acknowledge but so so true
To re-explore once in a while
Might be useful for a potential interactive portfolio in the future
When consumers don’t know the true value of the products they’re looking for, they rely on corporate iconography to guide them. But when they can figure out the absolute value of a product on their own, they ignore advertisements and brands.
You’re paying for our creativity, for our ability to create order from chaos, to communicate your message, not for the time we need to solve your specific problem. The time it takes is our burden, not yours (so long as we meet deadlines). Is a brilliant logo worth less because we had the idea during our initial meeting? Is it worth more because we
... See moreBut who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
So is web design and copywriting. Maybe I can stop trying it to “come across as authentic”