too many trends, not enought taste
a collection of resources for a work article on trends: Topic territory: “Too Many Trends, Not Enough Taste”: Is the Internet’s Tidal Wave of Trends Fueling a New Era of Criticism?
too many trends, not enought taste
From the Enlightenment until this century, facts were where it was at. They had a good innings. But it is game over for facts, the end of the line for statistics. These days, what counts is what you feel. In other words, it’s all about the vibe.
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Trend brain, as I call it, encourages us to simplify everything online into something either buyable, understandable, or moral (and therefore worthy of consumption). We may tire of trend talk, but there is a devout certainty to the speed at which they’re cycled through. There are more choices than ever today, but seemingly less authority as to what... See more
Terry Nguyen • Trends are dead
love the imagery of “left grasping at dwindling markers of cool”
Enter ‘chaotic customisation’, a phrase coined by trend forecaster WGSN that means pushing personalisation to an extreme: layering embellishments, celebrating uniqueness and embracing self-expression in its wildest, most-unrestrained forms.
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how does this fit into taste? does it?
The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism.
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Shifting from trends to vibes (especially in fashion) as a shift from spending to emotion.
Before we had vibes, we had the chillier, more Germanic zeitgeist. Both tap into our appetite for locating our lives within a bigger picture. But vibes are crowd-sourced and ground-up, where the zeitgeist was ordained by experts, a trickle-down form of cultural economics.
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The trend is an offshoot of “de-influencing,” which involves creators sharing negative experiences with trendy products and telling viewers not to buy them.
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
Remy Tumin • Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
Underconsumption core is a response to being oversold, but it’s also an observed economic behavior that tends to follow periods of economic downturn. Revenge spending - “vibe cession” - Underconsumption core
Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing... See more
Tahirah Hairston • RLT Interview #4: W. David Marx, Writer
really like this idea of personal taste as a mirror of collective behavior
“The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism,” she continued, emphasising the shift towards truly living your life rather than simply purchasing a lifestyle through trending products.
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Where good taste is demure, bad taste is bawdy. Where good taste is minimalist, bad taste is maximalist. Where good taste whispers, bad taste screams: “Look! React! Feel!”
judy berman • Welcome to the Era of Unapologetic Bad Taste
Maximislm that screams seems potentially related to Boom Boom aesthetic