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Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
“There’s little new here beyond the names we’re giving macroeconomically induced changes in consumer behavior and the pace at which we’re casting one meme off for the next,”
Remy Tumin • Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
Nothing is new, speed is the difference
The trend is an offshoot of “de-influencing,” which involves creators sharing negative experiences with trendy products and telling viewers not to buy them.
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
Remy Tumin • Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
Underconsumption core is a response to being oversold, but it’s also an observed economic behavior that tends to follow periods of economic downturn. Revenge spending - “vibe cession” - Underconsumption core