to write is to think

The impulse to write things down is a peculiarly com pulsive one, inexplicable to those who do not share it, useful only acciden tally, only secondarily, in the way that any compulsion tries to justify itself.

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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My product won’t write sentences for you. The slow process of writing is what clarifies thought, shapes identity, and cultivates a lens to the world. Writing is the whole point; it isn’t a chore to optimize, it’s an infinite game.