Thoughts

Soon the creative direction of a project will be more important than the craft itself.

We can now create many things in a short time, and often the quality of the results is not what we want.

The only way is to embrace imperfections, share them transparently and make refinements through iterations and feedback.

In order to be credible, you must be authentic and true. What better way to be that than through your work in progress. Every time I’m sharing something new, I also choose to share the behind the scenes, what people often don’t see and are curious about.

give the project a clear direction.

The real value of creativity doesn't lie in the final product, but more in the journey to get there.

artists come to him because of "the confidence I have in my taste and my ability to express what I feel.

Great design should start with words, not images.

Although it is useful to explore possible alternatives, it is necessary first to understand the problem.

If we are not fully satisfied with our work, it means that our skills don’t just match our taste.