Alberto Galli

give the project a clear direction.

Soon the creative direction of a project will be more important than the craft itself.

We can now create many things in a short time, and often the quality of the results is not what we want.

artists come to him because of "the confidence I have in my taste and my ability to express what I feel.

If we are not fully satisfied with our work, it means that our skills don’t just match our taste.

it’s not a matter of personal preference because if it were, we would be all right.

The real value of creativity doesn't lie in the final product, but more in the journey to get there.

In order to be credible, you must be authentic and true. What better way to be that than through your work in progress. Every time I’m sharing something new, I also choose to share the behind the scenes, what people often don’t see and are curious about.

The only way is to embrace imperfections, share them transparently and make refinements through iterations and feedback.