Third space connection

Encountering for the first time communities in the real world founded on ideas, I began to realize that I had always felt what my friend David Perell calls “intellectual loneliness.” It’s a feeling that almost no one in your social circles shares the same passion for ideas as you. I realized I had always felt that there was no one I could share my... See more

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

We all know that feeling of belonging to something — comfort, happiness, peace. It feels like magic being in your place with your people and being able to play your role in the glue that holds that space together. Many communities capture these ephemeral, magical moments of the human condition and turn them into lasting, life-changing... See more

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

In aesthetics, the sublime (from the Latin sublīmis ) is the quality of greatness, whether physical, moral, intellectual, metaphysical, aesthetic, spiritual, or artistic. The term especially refers to a greatness beyond all possibility of calculation, measurement, or imitation.