Third space connection
Zoning is losing its power. New ventures are able to reach a meaningful scale before regulators (and competitors) react. The boundaries between different uses are blurring, with people lodging in apartment buildings, living in hotels, working in restaurants and retail malls, and sleeping or socializing at the office.
Dror Poleg • Dror’s Substack | Substack
“If you want to be in the top 1% of a particular domain, then you can’t take your cues from and follow the social norms of 99% of people.
This is harder than it sounds. We are wired to imitate. The further you want to climb, the more carefully you need to construct your tribe.”
This is harder than it sounds. We are wired to imitate. The further you want to climb, the more carefully you need to construct your tribe.”
James Clear • 3-2-1: On comparison, consistency, and what’s not going to change
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.
Geoff Lewis • Special Edition of Temp Check: Recorded Live @websummit Nov 2, 2021
