Third space connection

Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.

Encountering for the first time communities in the real world founded on ideas, I began to realize that I had always felt what my friend David Perell calls “intellectual loneliness.” It’s a feeling that almost no one in your social circles shares the same passion for ideas as you. I realized I had always felt that there was no one I could share my... See more

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to... See more

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

Nearly all of my most fulfilling and exciting experiences, those that have made me feel part of a community or moment, have happened in person. I think the feeling of being surrounded by likeminded people is unparalleled.

We all know that feeling of belonging to something — comfort, happiness, peace. It feels like magic being in your place with your people and being able to play your role in the glue that holds that space together. Many communities capture these ephemeral, magical moments of the human condition and turn them into lasting, life-changing... See more