Third space connection

Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

cohorts deliver unexpected outcomes. And here’s why you should really care about cohorts - businesses and individuals operating in uncertain environments and looking to do new things (“innovation”) need operating principles that enable and empower new outcomes.

Cohorts - inside the organization, outside the organization - are the operating logic of... See more