Third space connection

In aesthetics, the sublime (from the Latin sublīmis ) is the quality of greatness, whether physical, moral, intellectual, metaphysical, aesthetic, spiritual, or artistic. The term especially refers to a greatness beyond all possibility of calculation, measurement, or imitation.

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

“If you want to be in the top 1% of a particular domain, then you can’t take your cues from and follow the social norms of 99% of people.

This is harder than it sounds. We are wired to imitate. The further you want to climb, the more carefully you need to construct your tribe.”

Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.