Third space connection

Zoning is losing its power. New ventures are able to reach a meaningful scale before regulators (and competitors) react. The boundaries between different uses are blurring, with people lodging in apartment buildings, living in hotels, working in restaurants and retail malls, and sleeping or socializing at the office.

Nearly all of my most fulfilling and exciting experiences, those that have made me feel part of a community or moment, have happened in person. I think the feeling of being surrounded by likeminded people is unparalleled.

The primary difference between a community and a cohort is that the first is oriented around the relationships between the collective members, and the second is oriented around the progress of each individual. In short, communities are built to connect, cohorts are built to progress.

Encountering for the first time communities in the real world founded on ideas, I began to realize that I had always felt what my friend David Perell calls “intellectual loneliness.” It’s a feeling that almost no one in your social circles shares the same passion for ideas as you. I realized I had always felt that there was no one I could share my ... See more

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to articula... See more

honestly people are starving for more collective experiences, not more siloed hyper-personalized things