Third space connection
gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.
Geoff Lewis • Special Edition of Temp Check: Recorded Live @websummit Nov 2, 2021
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
cohorts deliver unexpected outcomes. And here’s why you should really care about cohorts - businesses and individuals operating in uncertain environments and looking to do new things (“innovation”) need operating principles that enable and empower new outcomes.
Cohorts - inside the organization, outside the organization - are the operating logic of... See more
Cohorts - inside the organization, outside the organization - are the operating logic of... See more
Brian Dell • LF11 - Cohort Futures
The primary difference between a community and a cohort is that the first is oriented around the relationships between the collective members, and the second is oriented around the progress of each individual. In short, communities are built to connect, cohorts are built to progress.