Third space connection

In aesthetics, the sublime (from the Latin sublīmis ) is the quality of greatness, whether physical, moral, intellectual, metaphysical, aesthetic, spiritual, or artistic. The term especially refers to a greatness beyond all possibility of calculation, measurement, or imitation.

cohorts deliver unexpected outcomes. And here’s why you should really care about cohorts - businesses and individuals operating in uncertain environments and looking to do new things (“innovation”) need operating principles that enable and empower new outcomes.

Cohorts - inside the organization, outside the organization - are the operating logic of... See more

We all know that feeling of belonging to something — comfort, happiness, peace. It feels like magic being in your place with your people and being able to play your role in the glue that holds that space together. Many communities capture these ephemeral, magical moments of the human condition and turn them into lasting, life-changing... See more

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

The primary difference between a community and a cohort is that the first is oriented around the relationships between the collective members, and the second is oriented around the progress of each individual. In short, communities are built to connect, cohorts are built to progress.

And if communities are spaces for belonging, cohorts are spaces for becoming.

Nearly all of my most fulfilling and exciting experiences, those that have made me feel part of a community or moment, have happened in person. I think the feeling of being surrounded by likeminded people is unparalleled.