Third space connection

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

The primary difference between a community and a cohort is that the first is oriented around the relationships between the collective members, and the second is oriented around the progress of each individual. In short, communities are built to connect, cohorts are built to progress.

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

Zoning is losing its power. New ventures are able to reach a meaningful scale before regulators (and competitors) react. The boundaries between different uses are blurring, with people lodging in apartment buildings, living in hotels, working in restaurants and retail malls, and sleeping or socializing at the office.

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

Brackett reports that when you ask people in public where they are on the mood meter, almost everybody will say they are having positive emotions. When you ask people in confidential surveys where they are, 60 to 70 percent will put themselves on the negative-emotion side of the mood meter. That result is haunting, because it suggests that many of

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Not using a phone taught me what a phone is really for. It’s not for communicating with other people, getting directions, reading articles, looking at pictures, shopping for products, or playing games. A phone is a device for muting the anxieties proper to being alive. This is what all its functions and features ultimately achieve: cameras deliver ... See more