Third space connection

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

Not using a phone taught me what a phone is really for. It’s not for communicating with other people, getting directions, reading articles, looking at pictures, shopping for products, or playing games. A phone is a device for muting the anxieties proper to being alive. This is what all its functions and features ultimately achieve: cameras deliver ... See more

honestly people are starving for more collective experiences, not more siloed hyper-personalized things

Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.

Brackett reports that when you ask people in public where they are on the mood meter, almost everybody will say they are having positive emotions. When you ask people in confidential surveys where they are, 60 to 70 percent will put themselves on the negative-emotion side of the mood meter. That result is haunting, because it suggests that many of

... See more