Things to come back to when I’m feeling meh
according to the former AT&T presentation research manager, Ken Haemer, “designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’”
Nancy Duarte • Resonate
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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