The Why

People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the

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A large percentage of people’s problems in work, love and life are due to some combination of vagueness and passivity. You don’t know what you want to spend your time on; you don’t know what kind of person you really get along with; you don’t know what kind of clothing looks good to you; you don’t know what you value in a city; you don’t know how... See more

As anyone who has been interrogated by a smart aleck child knows it takes maybe four whys in a row before the veneer of adult knowing falls apart completely. The first why is easy to answer, the second why requires pulling from the jigsaw puzzle of stock answers and handed-down cliches. Further whys beyond this and things start becoming worryingly... See more

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the... See more