the new face of loyalty

“Connectivity between restaurants and guests has eroded. There’s a difference between knowing it’s someone’s birthday and being able to contact that person and invite them in for a drink.” - Ben Leventhal

Blackbird transforms traditional loyalty systems and fosters a more interactive and valuable relationship between consumers and businesses.

Capitalism thrives on restlessness: it wants us curious enough to browse, dissatisfied enough to keep upgrading, but never so attached that we stop consuming. Romantic attachment, whether to a person, a city, a ritual, or a set of ideals, interrupts that cycle because it breeds loyalty, and loyalty is inefficient in a market that profits from... See more