The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
The Cognitive Style of PowerPoint
The document discusses the drawbacks of using PowerPoint for presentations, including its reduction of analytical quality, low resolution, and reliance on bullet lists that dilute thought.
inf.ed.ac.ukhow powerpoints change how we think
Digital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant... See more
Vikram • Resonance Theory: How Can Connection Create Disconnection?
so good - Delia Cai
The message of the medium we call AI is the obfuscation of responsibility and relationship.
LM Sacasasx.comWhen you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract,... See more
Craig Mod • Offscreen Magazine Interview
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.
LM Sacasasx.comThe Playboy Interview: Marshall McLuhan
hannemyr.comit’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit... See more