The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
interesting
When you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract,... See more
Craig Mod • Offscreen Magazine Interview
“When I read a magazine, I feel connected to the world, in on everything. When I read a book, I feel removed from the world, isolated, as if I’ve slipped off into a soundproof booth. It is the same with listening to the radio (connected) versus listening to a CD (removed). Both fill a certain need, balance the other out. There’s the getting away,
... See moreThe largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.
Ted Gioia • 13 Observations on Ritual
addictive scrolling and swiping can never achieve the sense of closure and boundedness we all crave.
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
You Are What You Touch: How Tool Use Changes the Brain's Representations of the Body
Patrick Haggardscientificamerican.com
Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay... See more
Chris Best • The Two Futures of Media
the world is a surprisingly malleable place and has reconfigured itself around compelling visions many times before
when we shift our metaphors, interfaces, and incentive structures, everything changes