Digital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant... See more
.@jesslivingston’s blog post “The Sound of Silence” (2017) perfectly summarizes my frustrations and feelings towards social media.
At some point, you realize there might be diminishing returns to being public which is an unfortunate... See more
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more