The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
There are people that talk about things they love and people that talk about things they hate.
the medium - not just what the person is made of - dictates what is shared
When you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract,... See more
Craig Mod • Offscreen Magazine Interview
Digital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant... See more
Vikram • Resonance Theory: How Can Connection Create Disconnection?
The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.
Ted Gioia • 13 Observations on Ritual
addictive scrolling and swiping can never achieve the sense of closure and boundedness we all crave.
Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and... See more
Anna Dorothea Ker • "People First" - Making Tech Work for You
Visakan on putting the goal first. What do you really want to be doing? Why? With Whom? ? How? The tools are just scaffolding, support structures, facilitators. What specific outcomes do you actually want?
What’s amazing is that things like hashtag design—these essentially ad hoc experiments in digital architecture—have shaped so much of our political discourse. Our world would be different if Anonymous hadn’t been the default username on 4chan, or if every social media platform didn’t center on the personal profile, or if YouTube algorithms didn’t... See more
Jia Tolentino • Trick Mirror: Reflections on Self-Delusion
Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay... See more
Chris Best • The Two Futures of Media
the world is a surprisingly malleable place and has reconfigured itself around compelling visions many times before