The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
it’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit... See more
Erik Hoel • The internet's "town square" is dead
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.
Ted Gioia • 13 Observations on Ritual
addictive scrolling and swiping can never achieve the sense of closure and boundedness we all crave.
Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”
The dominance of these formats and mindset... See more
The dominance of these formats and mindset... See more
Yancey Strickler • Formulary for New Media
via Charles Eisenstein
