The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.
LM Sacasasx.com
it’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit... See more
Erik Hoel • The internet's "town square" is dead
Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and... See more
Anna Dorothea Ker • "People First" - Making Tech Work for You
Visakan on putting the goal first. What do you really want to be doing? Why? With Whom? ? How? The tools are just scaffolding, support structures, facilitators. What specific outcomes do you actually want?
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
I think a lot about the way visibility is mediated by digital communication. On apps, the only way to be seen is to speak. Silence is a meaningful form of communication, but it’s not one that social media apps have any patience for