The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay... See more
Chris Best • The Two Futures of Media
the world is a surprisingly malleable place and has reconfigured itself around compelling visions many times before
There are people that talk about things they love and people that talk about things they hate.
the medium - not just what the person is made of - dictates what is shared
phone calls are more intimate - voice in ear is literally closer than a video screen - video reminds you that you are ~not~ in same space + visual distraction of seeing yourself
so good - Delia Cai
Digital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant... See more
Vikram • Resonance Theory: How Can Connection Create Disconnection?
Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”
The dominance of these formats and mindset... See more
The dominance of these formats and mindset... See more