The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
Eskilson_digitaldesign_ch1
LinkDigital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant... See more
Vikram • Resonance Theory: How Can Connection Create Disconnection?
Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay... See more
Chris Best • The Two Futures of Media
the world is a surprisingly malleable place and has reconfigured itself around compelling visions many times before
phone calls are more intimate - voice in ear is literally closer than a video screen - video reminds you that you are ~not~ in same space + visual distraction of seeing yourself
There is a whole lot of goodness out there when the right systems are in place.
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.
LM Sacasasx.com