The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
Shaped intentionally or not, each medium’s fundamental materials and constraints give it a “grain” which make it bend naturally in some directions and not in others.
Andy Matuschak • Why books don’t work
“When I read a magazine, I feel connected to the world, in on everything. When I read a book, I feel removed from the world, isolated, as if I’ve slipped off into a soundproof booth. It is the same with listening to the radio (connected) versus listening to a CD (removed). Both fill a certain need, balance the other out. There’s the getting away,
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interesting
When you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract,... See more
Craig Mod • Offscreen Magazine Interview
It is one thing to think with a pamphlet, another to think with a newspaper, yet another to think with a televisual image, and still another to think with a meme.