In an overly digitized world, people embrace with intensity the few remaining ritualistic activities available to them. Halloween gets turned into something extravagant—not just for children anymore, but adults too. The same is true of Valentine’s Day or Mardi Gras and other ritualized occasions. They are pushed to extremes because people have so... See more

The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.