The Creator Economy

Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.

Greg Isenberg • The Future of Commerce - Greg Isenberg

What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more

Rex Woodbury • The Creator Manifesto 🎨

“For the creator economy to be something more than creating a new uber-elite of rich independent creatives, it needs to ground itself in a culture of creativity, generosity, and mentorship. It will require current creators (including myself) to contemplate important questions:

Are we going to reward people based on their existing social capital and

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