The business of business
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
we should create products that make specifically identified groups of people very happy and ignore everyone else.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Cooking food will go the same way as sewing? I hope not!
Shipping, because it doesn’t count if you don’t share it. Creative, because you’re not a cog in the system. You’re a creator, a problem solver, a generous leader who is making things better by producing a new way forward. Work, because it’s not a hobby. You might not get paid for it, not today, but you approach it as a professional. The muse is not
... See moreSeth Godin • The Practice
Ship creative work. On a schedule. Without attachment and without reassurance.
Seth Godin • The Practice: Shipping Creative Work
Growth is electric, but profits are elusive. We take an old school, economics 101 approach: Make more than you spend. That’s why we’ve been profitable every year we’ve been in business. It’s the responsible way to be reliable and take care of customers over the long haul.
Repurposing content
The secret to life is doing the thing again. And again.
It’s simple. Stay on the bus. Stay on the f*cking bus.Why, because if you do, in time you will begin to see a difference.