The business of business
Being a part of something
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
we should create products that make specifically identified groups of people very happy and ignore everyone else.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Ship creative work. On a schedule. Without attachment and without reassurance.
Seth Godin • The Practice: Shipping Creative Work
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
she didn’t start renting office space or buying business cards; rather, she just began emailing every single person she knew. Her parents, friends, college professors, former coworkers, internet friends … everyone she could think of. She wrote each one a personal email stating she had left her radio job, she was now working as a freelance writer,
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
The first step of any meaningful pursuit is to severely underestimate its difficulty.
Sara Hooker • Tweet
It’s simple. Stay on the bus. Stay on the f*cking bus.Why, because if you do, in time you will begin to see a difference.
Arno Rafael Minkkinen • Arno Rafael Minkkinen: 'Stay on the bus. Stay on the f*cking bus', Finding Your Own Vision, New England School of Photography - 2004 — Speakola
It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the... See more