The business of business
she didn’t start renting office space or buying business cards; rather, she just began emailing every single person she knew. Her parents, friends, college professors, former coworkers, internet friends … everyone she could think of. She wrote each one a personal email stating she had left her radio job, she was now working as a freelance writer,
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
Shipping, because it doesn’t count if you don’t share it. Creative, because you’re not a cog in the system. You’re a creator, a problem solver, a generous leader who is making things better by producing a new way forward. Work, because it’s not a hobby. You might not get paid for it, not today, but you approach it as a professional. The muse is not
... See moreSeth Godin • The Practice
Repurposing content
The secret to life is doing the thing again. And again.
Leadership, it turns out, is the courage to stay in the room when things get messy.
Showing up even when you don’t want to
we should create products that make specifically identified groups of people very happy and ignore everyone else.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Growth is electric, but profits are elusive. We take an old school, economics 101 approach: Make more than you spend. That’s why we’ve been profitable every year we’ve been in business. It’s the responsible way to be reliable and take care of customers over the long haul.