The business of business
Shipping, because it doesn’t count if you don’t share it. Creative, because you’re not a cog in the system. You’re a creator, a problem solver, a generous leader who is making things better by producing a new way forward. Work, because it’s not a hobby. You might not get paid for it, not today, but you approach it as a professional. The muse is not
... See moreSeth Godin • The Practice
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
we should create products that make specifically identified groups of people very happy and ignore everyone else.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
“Greatness is consistency.
Meditating once is common. Meditating daily is rare.
Exercising today is simple. Training every week is simply remarkable.
Writing one essay rarely matters. Write every day and you're practically a hero.
Unheroic days can make for heroic decades.”
Meditating once is common. Meditating daily is rare.
Exercising today is simple. Training every week is simply remarkable.
Writing one essay rarely matters. Write every day and you're practically a hero.
Unheroic days can make for heroic decades.”
James Clear • 3-2-1: On Hate as a Defense Mechanism, Reciprocity, and Consistency | James Clear
H
Local apps. Just for you, your family or your community. Designed around a local need.
Do you ever feel like your business standards are lower than they should be?
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
Ship creative work. On a schedule. Without attachment and without reassurance.
Seth Godin • The Practice: Shipping Creative Work
Growth is electric, but profits are elusive. We take an old school, economics 101 approach: Make more than you spend. That’s why we’ve been profitable every year we’ve been in business. It’s the responsible way to be reliable and take care of customers over the long haul.