The business of business
When you deal with people who have trouble, you can either choose to taken the token that says “it’s no big deal” or the token that says “it’s the end of the world”. Whichever token you pick, they’ll take the other.
we should create products that make specifically identified groups of people very happy and ignore everyone else.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Repurposing content
It’s simple. Stay on the bus. Stay on the f*cking bus.Why, because if you do, in time you will begin to see a difference.
Arno Rafael Minkkinen • Arno Rafael Minkkinen: 'Stay on the bus. Stay on the f*cking bus', Finding Your Own Vision, New England School of Photography - 2004 — Speakola
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
If you’re talking about something new or novel, you’ll have to repeat yourself for years before you’re heard.
The first step of any meaningful pursuit is to severely underestimate its difficulty.
Sara Hooker • Tweet
Instead of trying to copy other people’s success stories, here's what I think works better:
Study patterns, not paths.
Look at multiple examples of success in your field. Find the common principles, patterns, and tactics that show up, regardless of someone's advantages.
And don’t forget to pay attention to failures. When someone fails doing exactly... See more
Study patterns, not paths.
Look at multiple examples of success in your field. Find the common principles, patterns, and tactics that show up, regardless of someone's advantages.
And don’t forget to pay attention to failures. When someone fails doing exactly... See more
Growth is electric, but profits are elusive. We take an old school, economics 101 approach: Make more than you spend. That’s why we’ve been profitable every year we’ve been in business. It’s the responsible way to be reliable and take care of customers over the long haul.