The business of business
she didn’t start renting office space or buying business cards; rather, she just began emailing every single person she knew. Her parents, friends, college professors, former coworkers, internet friends … everyone she could think of. She wrote each one a personal email stating she had left her radio job, she was now working as a freelance writer,
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Showing up even when you don’t want to
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.comFood blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
Arno Rafael Minkkinen • Arno Rafael Minkkinen: 'Stay on the bus. Stay on the f*cking bus', Finding Your Own Vision, New England School of Photography - 2004 — Speakola
Local apps. Just for you, your family or your community. Designed around a local need.
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
we should create products that make specifically identified groups of people very happy and ignore everyone else.