The business of business
Being a part of something
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
The first step of any meaningful pursuit is to severely underestimate its difficulty.
Sara Hooker • Tweet
If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Daniel McGinn • Jerry Seinfeld: Comedian, Innovator, Micromanager
Do you ever feel like your business standards are lower than they should be?
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
Repurposing content
we should create products that make specifically identified groups of people very happy and ignore everyone else.
