The business of business
she didn’t start renting office space or buying business cards; rather, she just began emailing every single person she knew. Her parents, friends, college professors, former coworkers, internet friends … everyone she could think of. She wrote each one a personal email stating she had left her radio job, she was now working as a freelance writer,
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
If you’re talking about something new or novel, you’ll have to repeat yourself for years before you’re heard.
It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the... See more
Welcome to Dancoland • World Building
If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Daniel McGinn • Jerry Seinfeld: Comedian, Innovator, Micromanager
Do you ever feel like your business standards are lower than they should be?
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between... See more
Leadership, it turns out, is the courage to stay in the room when things get messy.
Showing up even when you don’t want to
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.