The business of business

It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the... See more

The truly great entrepreneurs — the ones who build lasting companies — refuse to tolerate mediocrity. They don't accept sloppy work because "the client won't notice." They play until the whistle blows every single time.

Again, it’s not about perfectionism. It's about having the courage to be honest about what's excellent and what isn't. It’s about... See more

Do you ever feel like your business standards are lower than they should be?

If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.

The gap between... See more

“Greatness is consistency.

Meditating once is common. Meditating daily is rare.

Exercising today is simple. Training every week is simply remarkable.

Writing one essay rarely matters. Write every day and you're practically a hero.

Unheroic days can make for heroic decades.”

The first step of any meaningful pursuit is to severely underestimate its difficulty.

"The shortest answer is doing the thing." - Ernest Hemingway

Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.

Just do the thing.