The business of business
Ship creative work. On a schedule. Without attachment and without reassurance.
Seth Godin • The Practice: Shipping Creative Work
If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Daniel McGinn • Jerry Seinfeld: Comedian, Innovator, Micromanager
It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the p... See more
Alex Danco • World Building
The truly great entrepreneurs — the ones who build lasting companies — refuse to tolerate mediocrity. They don't accept sloppy work because "the client won't notice." They play until the whistle blows every single time.
Again, it’s not about perfectionism. It's about having the courage to be honest about what's excellent and what isn't. It’s about b... See more
Again, it’s not about perfectionism. It's about having the courage to be honest about what's excellent and what isn't. It’s about b... See more
Do you ever feel like your business standards are lower than they should be?
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between th... See more
If so, identify the three most important aspects of your business — maybe it's your product, your customer service, and your team (if you have one). Write down the current standard for each category. And then write down what excellence actually looks like.
The gap between th... See more
This Colorado food writer came up with a novel way to monetize his content
Simon Owensopen.substack.com
Food blogger built his business with only 12 advertisers. Over indexes on benefits:
All 12 advertisers get a logo in every issue
4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year
1 big feature piece or 1 podcast episode per year
Partnership opportunities between each other
Asks them for viewpoints/opinions in his think pieces (opportunity to comment)
Charges $500-$1000/month per advertiser.
The secret to life is doing the thing again. And again.
The first step of any meaningful pursuit is to severely underestimate its difficulty.
Sara Hooker • Tweet
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.