The book 1.0

A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

And a random Lana Del Rey review I stumbled across on Pitchfork a while ago said the job of the writer is “to whittle the raw material of life into meaning, worth preserving

When someone’s political leanings begin to change, most of the time it is because they have fallen into new circles, not because they have learned something new from personal experience about how the government or the economy works.

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

chasing the feeling of acceptance, telos and community without that feeling corresponding to any materially beneficial group telos. The phenomenology of social reward and the material benefits of social cohesion are becoming increasingly decoupled.

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more

So, if the Internet has effectively become cable TV, what is the new information frontier?

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.