The book 1.0

technology and globalization have changed our information streams and our patterns of life drastically enough that the ways we calibrate around incoming information are becoming increasingly dangerous for us,

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.

So, if the Internet has effectively become cable TV, what is the new information frontier?

In Lanier’s telling, this digital landscape shifted once the success of Google’s ad program revealed that you could make a lot of money on user-generated creative output, which led to the rise of social-media companies such as Facebook, Instagram, and Twitter. Initially, these companies emphasized their simple, elegant-looking interfaces and their ... See more

My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

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The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing pu... See more

Digital networks have become the dominant cultural logic, profoundly transforming not only culture but also the economy, public sphere, and even people’s subjectivity. In contrast to digital culture, network culture makes information less the outcome of discrete processing units and more of the result of the networked relations between them, of con... See more

“The thing is, I can only give what I’m feeling. I’m interested in discovery. If there’s not any discovery, it doesn’t feel real to me. I’ve never considered myself the best producer or the best singer or the best rapper or any of those separate categories. But one thing I do have confidence in is my feeling.”

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing. Parasocia... See more