The book 1.0

At each point between phases, I didn’t know where my next source of funding was going to come from. What I can say is that if you’re writing thoughtfully, in public, about a topic of niche interest to a certain set of people, and getting those people to engage with your work, it’s very likely that someone will come along and offer to pay you to kee... See more

Not a day passes that I’m not reminded of these words from Ric Sluiter, art director of LILO & STITCH. https://t.co/illJ76a41j... See more

If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The winner-take-... See more

A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

In a work featured in this section, American artist Joshua Citarella trawls the message boards of 4chan, Reddit, and other such platforms, collecting designs for flags that express young people’s political self-identifications. The designs he has collected combine wildly opposing discursive systems in a sort of schizophrenic mélange: “Islamic, fasc... See more

The internet drastically increases the ease of finding and fulfilling one’s preferred phenomenological feedback loop, whether that be righteous anger, a sense of shared victimhood, or any other appealing gradient.

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing, consolida

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Changing attitudes toward social media created another breakthrough for the 1,000 True Fans model. In 2008, few people seemed interested in venturing beyond the social-media ecosystem, because this was where much of the excitement about the Internet was concentrated. As I learned from personal experience, to have expressed skepticism about these pl... See more

And that is what really gets me going: the dynamic between what’s going on in the world, and what it means for us as human beings.