the art of writing
Brie Wolfson and
the art of writing
Brie Wolfson and
Sentences short, brave, and clear.
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See morephoebe and
How to Write – A memo drafted by David Ogilvy on September 7, 1982, for the management to circulate as they saw fit.
You might experience this as a writer, where it’s doing you instead of you doing it. That’s the sweet spot, isn’t it? […] You’ve got to let the ego just go sit on the bench, and just hear what wants to be done through you…. See what wants to be born…. You’re not doing it, it’s doing you.”
Jeff Bridges is digging it.
