the art of writing
advice from writers, and more on writing
Brie Wolfson and
the art of writing
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
“[Writers] are the fastest designers in the world. They’re amazing at boiling down incredibly abstract concepts into tiny packets of cognition, or language.”
Matt Felten • Words as Material
When used properly, metaphors enhance speech. But correctly dosing the metaphorical spice in the dish of language is no easy task. They ‘must not be far-fetched, or they will be difficult to grasp, nor obvious, or they will have no effect’, as Aristotle already noted nearly 2,500 years ago.
Benjamin Santos Genta • How changing the metaphors we use can change the way we think | Aeon Essays
It reminds me of writing and how I wake up week after week and get stuck on the blank page again and again. How I always despair that I have no more good ideas and, even if I did, not enough eloquence to convey said ideas. But I love it still. I love how writing brings everything to the surface, how it generates and absorbs my attention. How it
... See morein praise of slowing down
100 Ways to Improve Your Writing (Updated): Proven Professional Techniques for Writing with Style and Power
amazon.com