10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
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But the future is not a self-fulfilling prophecy - 8 billion people on this planet have a voice and that carries far more weight than one person with 8 billion dollars. We just forgot how to exercise it.
I’ve spent the last year and a half telling everyone that TikTok saved my career. But that’s not true. What saved my career was writing a great fucking book.