10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
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Writing online gives you access to near infinite leverage. But writing also forces you to find stillness and face your own inner world. It teaches you to accept that you are but one voice in the world’s choir. It teaches acceptance and equanimity in the face of temporary defeat.
The most important advantage of writing is that it helps us confront ourselves when we do not understand something as well as we would like to believe.