the art of writing

I think that greatness is best described as “invisibility.” Great writing is invisible. It might take you a minute or two to get into the flow, but once you’re reading it, you’re flowing through it and don’t even realize you are reading words. Your mind is hallucinating the story for you, so seamlessly that it feels like you’re imagining it for... See more

Angles that spread usually check the following boxes:

1. Surprising — presents unexpected new information or theories


2. True — we actually believe it


3. Important — has an impact on our behavior


4. Relevant — related to domains we care about


5. Cool — we think we’ll look impressive for sharing it

I’ve spent the last year and a half telling everyone that TikTok saved my career. But that’s not true. What saved my career was writing a great fucking book.

1. The aim of my writing is never to make money. If there are opportunities, I will pay attention, but it is never the direct aim. I obsessively focus on other funding mechanisms such that I don't have to worry much about how to monetize writing.

2. I write for readers like me. I dislike a lot of the current trends in books. I think they dumb down... See more