that kind of luxe just ain't for us; we crave a different kind of buzz

Heilmer told me that BMW's characteristic orange-red hue is generated by light at a wavelength of 605 nanometers. The color was chosen to allow the driver to clearly see the instrument cluster, but also to be able to adjust to the darkness outside the vehicle quickly after looking up. The eye doesn't tire as quickly trying to read gauges... See more

"The key to thriving in our high-tech world, they’ve learned, is to spend much less time using technology." (Cal Newport, Digital Minimalism)

According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the... See more