test & learn
by Christina Ducruet · updated 9d ago
test & learn
by Christina Ducruet · updated 9d ago
Christina Ducruet added 1mo ago
Christina Ducruet added 9d ago
Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.
Christina Ducruet added 9d ago
Christina Ducruet added 1mo ago
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
Christina Ducruet added 15d ago
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