Tech business and marketing

DevRel has always been a role that defies simple definition. It’s not marketing, but it overlaps with marketing. It’s not sales, but it supports sales. It’s not customer success, but it builds relationships with users. And it’s certainly not engineering, though it requires technical skills.

It demands a rare combination of traits: technical aptitude... See more

In a PLG model, the product sells itself through intuitive design, freemium tiers, and frictionless onboarding. Developers don’t need a community advocate or a conference talk—they sign up, try the product, and decide for themselves.

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more