taste
musings on taste
sari and
taste
Steve Jobs, on Microsoft:
The only problem with Microsoft is they just have no taste. They have absolutely no taste, and I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their product.
Hannah Arendt called taste “the chief cultural activity,”
We have been co-evolving with ravenous attention predators forever. This is not a fight we can, or should want to, opt out of. We already live in a universe with church, slot machines, and Rhianna. The Sorrows of Young Werther. The Beatles. The bigger and more successful they get, the more boring they become, and the easier they are to ignore.
Frank Lantz • Unpluggers, Deflators etc. pt 3: Why Not Both?
taste is the business end of attention - we will need to learn how to use it to survive. humans are not helpless creatures who must be protected from the grindhouse of optimized infotainment. we are attention warriors.
Metalabels will be the tastemakers of the internet
quorummedia.xyz
I see three distinct drivers of taste: Inputs, Filters, and Discernment.
- INPUTS are the experiences, knowledge and data you seek. Your brain is a system that absorbs whatever is around it, and then mashes it together alongside a lot of emotionally-driven randomness that results in all sorts of ideas, mistakes of the eye, and a lens on the world
Scott Belsky • What are We Gonna Do Now? Winning The Era of Superhumanity
ideas and taste will (finally) be as (if not more) important and differentiating than skill.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
Kyle Chaykatwitter.com