taste

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not... See more

I don't care who the hell you are or where you are from or whether you have been published before. Do you have something interesting to say? That's all that matters.

Insight from Patrick O'Shaughnessy podcast episode with the Collison brothers: Software is this intersection between creative work and mechanical industrial work, which is why there's a lot of people who have tried to put $1 billion dollars into software but it hasn't resulted in high quality software. ... See more

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

From Ezra Klein:

AI might be able to churn out content faster than we can, but we still need a human mind to sift through and figure out what’s good. In other words, A.I. is going to turn more of us into editors. But editing is a peculiar skill. It’s hard to test for, or teach, or even describe. But it’s the crucial step in the creative process that

... See more

But what makes an interface successful? Beyond speed of performance, cohesive information sequences and anticipation of the human context and need, designing an experience that hopes to create feeling can only be done with feeling. The difference between good and bad becomes a matter of who can bring to bear greater focus and knowhow within the... See more