I see three distinct drivers of taste: Inputs, Filters, and Discernment.
INPUTS are the experiences, knowledge and data you seek. Your brain is a system that absorbs whatever is around it, and then mashes it together alongside a lot of emotionally-driven randomness that results in all sorts of ideas, mistakes of the eye, and a lens on the world
not many brands are built wholly on irony in this way – however perhaps they should be, given how meta and self-referential popular culture has become.
I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you.