Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing... See more
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.
not many brands are built wholly on irony in this way – however perhaps they should be, given how meta and self-referential popular culture has become.
When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.
The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that,... See more
Extrapolating from the premise of Aspirational Humanity, I’m proposing that charisma, not taste, may be the most covetable skill in the age of AI. Perhaps your aesthetic sensibility is irrelevant, as long as you can hold a great conversation. AI can style your outfit, but it’s not going to be a helpful wingwoman at the bar. As our external facades... See more