taste

AI image generation is essentially a truncated exercise in taste; a product of knowing which inputs and keywords to feed the image-mashup machine, and the eye to identify which outputs contain any semblance of artistry. All that is to say: AI itself can’t generate good taste for you.

While in theory the notion of Quality might appear rather philosophical and idealistic, in practice it could not be more pragmatic. One can think of Quality as simply the highest -leverage input into a system. F or illustrative purposes we could envision a continuum of layers starting with a company’s high -level outputs: financial figures and key... See more

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing... See more

But it’s important to recognize that the goal of developing one’s own taste is not to ultimately land on what other people think is good. Your taste belongs to you

As Arnold Bennett famously said, ‘Good taste is better than bad taste, but bad taste is better than no taste.

“Your aesthetics get better as you make mistakes.”

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products... See more