taste

Houellebecq wore his biography, professional identity, marital status, and psychiatric condition – everything modern society considers intrinsic and defining of the individual – as an amusing costume to be played with and discarded. He frees himself through his work from the straitjacket of ‘identity politics’ which placates its prisoners, like a... See more

I see three distinct drivers of taste: Inputs, Filters, and Discernment.

• INPUTS are the experiences, knowledge and data you seek. Your brain is a system that absorbs whatever is around it, and then mashes it together alongside a lot of emotionally-driven randomness that results in all sorts of ideas, mistakes of the eye, and a lens on the world

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Hannah Arendt called taste “the chief cultural activity,”

The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.

When I’m traveling, I like to bring back one thing where I say, This could only exist here . As unattainable as it may seem, I want to have things in my life where I say, ‘I can’t link to this. I came upon it by chance, it’s imperfect, it has a soul, and probably no one else has it.’”

Blackbird Spyplane: The unlinked thing with a soul. It can feel

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As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity.... See more