taste

My optimistic take is that the faux-culture ecosystem will drive more people towards small-scale, humanistic culture. But this brings us back to the “we” from Chayka’s piece. The vast majority of people on earth are going to drown in a lukewarm bath of AI gruel, and there is probably no effective means of mass resistance on their behalf. The... See more

Educated people feel a duty to know these trends as part of cultural literacy. They don't buy Labubus, yet they join the "we" and descend into introspective angst about what Labubus mean for the state of "our" collective psychology.

As a general strategy for cultural consumption, omnivorism was very smart: Erecting artificial barriers against “low”... See more

But that eternal present is a lie, an illusion, a fabrication of the digital interfaces. And this not only destroys our sense of the past but also undermines our ability to think about the future.

In an environment without past or future, all we have is stasis.

So it’s no coincidence that culture has stagnated in this eternal digital now . The same... See more

“Authenticity”, I think, looks like the power to opt in or out, perform or not, when you want to—in other words: freedom. So when it comes to the Internet, if switching off entirely isn’t possible any more, then surely the words of MGMT can be useful: “control yourself, take only what you need from it.”

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

Collecting is an exercise in creating a framework, the logic of what is in or out. But then there are decisions that seem associative or intuitive.

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more

Logging off

It’s easy to forget that we used to find music, movies, photography, and books entirely offline. You’re more likely to discover something truly serendipitous and surprising flipping through vintage magazines at your local public library than endlessly scrolling an Instagram feed that’s already tailored to your taste. Stroll through an... See more