taste

my job is to sort through the noise. We live in an attention economy, and my job is to process the stimuli, to categorize what is worth devoting time, thought, and perhaps money to. Isn’t it crazy, at the end of the day, when you think about it? There is so much stuff , and I’ve declared it my duty to rummage through it. That’s the importance of... See more

So maybe it’s not just about what we consume, but how we let it metabolize. Some things hit instantly—a sugar rush of pleasure or catharsis. Others sit in the gut, slow-burning, quietly reshaping the way we see the world. And neither is inherently better—it’s about knowing what you need and when . A balanced diet isn’t just highbrow vs. lowbrow;... See more

I’d recommend refining your sense of discernment to identify trend signals that matter. When you’re unsure, consider reflecting on:

1. Does the signal relate to any known consumer values shifts?


2. Is it linked to any broader macrotrends, category-specific trends, or other clusters of signals that you’ve noticed?


3. Are there potential follow-on implications

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