systems

I offered an invitation to ‘slow down’, which seems like the wrong thing to do when there’s fire on the mountain. But here’s the point: in ‘hurrying up’ all the time, we often lose sight of the abundance of resources that might help us meet today’s most challenging crises. We rush through into the same patterns we are used to. Of course, there isn’... See more

Suppose a startup is testing a new customer acquisition strategy. Instead of launching a full-blown marketing campaign, it starts small, running a limited ad campaign with basic content to gauge audience engagement. As it iterates, it scales up what works and swiftly pivots away from what doesn’t. This approach allows it to quickly identify what wo... See more