Lyndsey Medford

I study resilience as it relates to disaster response, and contemporary scholars are more or less in agreement that the concept of resilience is used as a way to place responsibility that belongs with the government onto individuals and communities that are hit the hardest by various extreme events (almost always low income communities of color). O... See more

I would say that most of our experiences of ourselves are quite deeply irrational. If you stop a couple in the street and say to them, why are you married? You are not going to get a rational answer from them. You’re going to get murmurings, some sentimental, some partially logical, some apologetic, some unsure.

Suppose a startup is testing a new customer acquisition strategy. Instead of launching a full-blown marketing campaign, it starts small, running a limited ad campaign with basic content to gauge audience engagement. As it iterates, it scales up what works and swiftly pivots away from what doesn’t. This approach allows it to quickly identify what wo... See more