Substack Tactics

Your opening is everything

You have 7 seconds—or less—to stop someone from scrolling past your Note. The first line does 90 percent of the work.

3 Types of opening lines that work

The Raw Confession

• ‘I just fired my biggest client.’


• ‘This morning, I cried in my car for an hour.’


• ‘My marriage failed. I never told anyone why.’

Variation: The Time Hook

• ‘20

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